GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data tracked from January 1 to July 31, 2026 across Lowe's, Ace Hardware, Menards and Amazon shows Scripto, a brand owned by Calico Brands, Inc., generating the largest portion of its revenue at lowes.com with a 39.3% share. Ace Hardware follows at 28.3%, while Menards (16.9%) and Amazon (15.5%) round out a notably diversified retail footprint. Revenue climbed 6.9% over the May-to-July window, including a 1.9% month-over-month gain in the most recent period. Average selling price sits at $6.50 year to date but reached $6.80 in the latest month, up 2.8% sequentially and 2.2% across the quarter. The combination of steady revenue growth and rising prices suggests the brand is holding shelf momentum without discounting.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 7% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 2% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for Scripto on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Scripto.
BY REVENUE
Scripto sells 15% online and 85% offline. Online runs through 1 channel; offline through 3.
Online
15%
85%
Offline
Online channels
15%
Offline channels
85%
BY REVIEW COUNT
Across 49K ratings on 4 channels, Scripto averages 4.5★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.5
/ 5
From 49K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
Get access to full product performance analysis
