GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Rust-Oleum generated the strongest revenue share at Ace Hardware (36.5%) during the January–May 2026 period across Ace Hardware, Lowe's, Amazon, and Home Depot, followed closely by Lowe's at 32.4%. The brand's overall revenue grew an impressive 19.9% over the tracked period, signaling strong consumer demand. Rust-Oleum's average product price stood at $12.87, with pricing increasing 4.1% overall, suggesting the brand has maintained solid pricing power. Notably, Amazon captured 22.0% of Rust-Oleum's revenue share, outpacing Home Depot, which held just 8.9%. These insights highlight Rust-Oleum's diversified retail presence and upward sales trajectory heading into mid-2026.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 27% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 4% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Rust-Oleum on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Rust-Oleum.
BY REVENUE
Rust-Oleum sells 34% online and 66% offline. Online runs through 3 retailers; offline through 2.
Online
34%
66%
Offline
Online channels
34%
Offline channels
66%
BY REVIEW COUNT
Across 85M ratings on 4 retailers, Rust-Oleum averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 85M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$7.99
Price
$879K
Revenue
$7.99
Price
$778K
Revenue
$9.99
Price
$717K
Revenue
$7.99
Price
$642K
Revenue
$7.99
Price
$443K
Revenue
