GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Homax recorded an average product price of $16.41 across five major retailers — Home Depot, Ace Hardware, Lowe's, Menards, and Amazon — during the January to May 2026 period. Home Depot dominated as Homax's leading retail channel, capturing 46.4% of total revenue share, followed by Ace Hardware at 20.0% and Lowe's at 17.0%. Despite its strong retail presence, the brand experienced a notable 24.8% decline in overall revenue during the March to May 2026 trend period. Interestingly, while revenue fell, Homax's average price trended upward with a 3.7% increase over the same period, suggesting possible volume-driven losses rather than pricing pressure. Menards and Amazon rounded out the retailer mix with 11.8% and 4.8% revenue share respectively, indicating Homax maintains a predominantly home-improvement-focused distribution strategy.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 22% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 4% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Homax on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Homax.
BY REVENUE
Homax sells 52% online and 48% offline. Online runs through 3 retailers; offline through 3. Online share has moved from 54% in Jan to 44% in May.
Online
52%
48%
Offline
Online channels
52%
Offline channels
48%
BY REVIEW COUNT
Across 747K ratings on 5 retailers, Homax averages 4.3★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.3
/ 5
From 747K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
