GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to May 2026 across Ace Hardware, Lowe's, Home Depot, and Amazon, Zinsser demonstrates a notably concentrated retail footprint, with Ace Hardware commanding the largest revenue share at 44.0%, closely followed by Lowe's at 40.9%. Together, these two retailers account for nearly 85% of the brand's total revenue, while Home Depot and Amazon trail significantly at 9.6% and 5.2% respectively. The brand's average product price sits at $28.20, though pricing varies dramatically by retailer, with Home Depot skewing toward higher-priced bulk formats. Zinsser also showed positive momentum during the period, with average prices rising 4.5% overall, suggesting strengthening demand or strategic price adjustments. This retailer distribution highlights Zinsser's strong alignment with specialty and traditional hardware channels over big-box and e-commerce platforms.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 9% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 3% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Zinsser on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Zinsser.
BY REVENUE
Zinsser sells 16% online and 84% offline. Online runs through 3 retailers; offline through 2.
Online
16%
84%
Offline
Online channels
16%
Offline channels
84%
BY REVIEW COUNT
Across 604K ratings on 4 retailers, Zinsser averages 4.5★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.5
/ 5
From 604K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$30.72
Price
$1.38M
Revenue
$16.32
Price
$474K
Revenue
