GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Royal generated the majority of its revenue through Lowes.com, which accounted for 60.8% of total revenue share between January and May 2026, followed by Amazon at 20.6% and Ace Hardware at 17.8%. The brand's average product price stood at $17.54 across all three tracked retailers during this period. Notably, Royal experienced strong momentum with revenue growing 35.3% over the observed timeframe, signaling increasing consumer demand. Average pricing saw a 6.4% overall increase, suggesting the brand has been able to command higher price points without dampening sales growth. Royal's dominant presence at Lowes.com, combined with its robust revenue trajectory, positions it as a brand worth watching across the home improvement retail landscape.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 40% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 8% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Royal on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Royal.
BY REVENUE
Royal sells 17% online and 83% offline. Online runs through 3 channels; offline through 2. Online share has moved from 2% in Jan to 14% in May.
Online
17%
83%
Offline
Online channels
17%
Offline channels
83%
BY REVIEW COUNT
Across 996K ratings on 3 channels, Royal averages 4.5★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.5
/ 5
From 996K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
Get access to full product performance analysis
