Royal

Royal Market Overview

Grips Intelligence in-store data covering January 1 through July 31, 2026 across Lowe's, Ace Hardware, and Amazon shows Royal, a brand owned by the privately held Jel Sert Company, generating the large majority of its tracked revenue at a single retailer. Lowe's alone accounts for 68.6% of year-to-date revenue share, with Ace Hardware at 16.0% and Amazon at 14.8%, leaving the brand heavily concentrated in one channel. The average product price across tracked assortments sits at $18.11, though pricing varies widely by retailer. Momentum has softened recently, with revenue down 18.5% month over month and 13.5% across the May through July timeseries window. Average price has held comparatively steady over the same period, easing 2.2% month over month and just 0.7% overall, suggesting the revenue decline is volume-driven rather than the result of discounting.