GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Testors generated the majority of its revenue through Amazon, which accounted for 65.6% of total revenue share between January and May 2026 across Amazon, acehardware.com, and menards.com. Ace Hardware followed as the second-largest channel at 31.0%, while Menards captured just 2.9% of the brand's revenue. The average product price for Testors sat at $11.07, though pricing saw a notable 5.8% increase over the tracked period. Despite this upward price trend, overall revenue declined by 19.5%, suggesting potential volume softness across its retail footprint. These dynamics point to a brand that remains heavily dependent on Amazon for distribution while facing headwinds in consumer demand.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 15% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 6% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Testors on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Testors.
BY REVENUE
Testors sells 59% online and 41% offline. Online runs through 1 channel; offline through 2. Online share has moved from 1% in Jan to 60% in May.
Online
59%
41%
Offline
Online channels
59%
Offline channels
41%
BY REVIEW COUNT
Across 323K ratings on 3 channels, Testors averages 4.7★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.7
/ 5
From 323K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$14.56
Price
$5.3K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
Get access to full product performance analysis
