GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data tracked across homedepot.com and acehardware.com from January 1 to July 31, 2026 shows Latex-ite operating at an average product price of $37.63. Distribution is heavily concentrated, with Home Depot accounting for 93.4% of year-to-date revenue and Ace Hardware contributing the remaining 6.3%. Between May and July 2026, revenue slipped 5.1% overall, though the most recent month edged up 0.4% against the prior period. Pricing moved in the opposite direction, climbing 2.3% across the same window to reach $38.95, a 5.0% month-over-month increase. The assortment spans a wide price spectrum, from a $23.52 two-gallon trowel patch to pallet and bulk formats priced as high as $1,015.23, giving the brand exposure to both retail shoppers and larger-volume buyers.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 5% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 2% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for Latex-ite on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Latex-ite.
BY REVENUE
Latex-ite sells 94% online and 6% offline. Online runs through 1 channel; offline through 1.
Online
94%
6%
Offline
Online channels
94%
Offline channels
6%
BY REVIEW COUNT
Across 123K ratings on 2 channels, Latex-ite averages 4.1★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.1
/ 5
From 123K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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