GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, RotoZip maintained an average product price of $22.43 across four major retailers tracked between January and May 2026. Lowe's led as the brand's top revenue channel with a 30.4% share, followed closely by Amazon at 28.4%, showing a relatively balanced distribution between these two retail giants. Menards captured a notable 23.0% of RotoZip's revenue share, while Ace Hardware accounted for the remaining 17.4%, indicating the brand maintains a diversified retail presence. Interestingly, RotoZip's average price saw a 12.1% overall increase during the tracked period, suggesting a strategic shift toward higher-value offerings or pricing adjustments. This even spread across retailers highlights RotoZip's broad market accessibility, with no single channel dominating more than a third of total revenue.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 12% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 12% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for RotoZip on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for RotoZip.
BY REVENUE
RotoZip sells 33% online and 67% offline. Online runs through 3 retailers; offline through 3.
Online
33%
67%
Offline
Online channels
33%
Offline channels
67%
BY REVIEW COUNT
Across 76K ratings on 4 retailers, RotoZip averages 4.5★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.5
/ 5
From 76K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
