GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Rockwell generated the majority of its revenue through menards.com, which accounted for 80.0% of total revenue share between January and May 2026, followed by lowes.com at 13.6% and Amazon at 5.3%. The brand's average product price stood at $22.09 across all tracked retailers during this period. Rockwell experienced a notable revenue decline of 22.4% over the observed trend period, signaling potential headwinds in consumer demand or competitive pressure. Average pricing also saw a slight downward trend, decreasing 3.4% overall, which may suggest promotional activity or shifting product mix. With such heavy concentration at a single retailer, Rockwell's revenue trajectory remains closely tied to its performance at Menards.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 22% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 3% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Rockwell on Amazon.
REVENUE SHARE
Revenue distribution across tracked retailers for Rockwell.
BY REVENUE
Rockwell sells 10% online and 90% offline. Online runs through 3 retailers; offline through 2.
Online
10%
90%
Offline
Online channels
10%
Offline channels
90%
BY REVIEW COUNT
Across 32K ratings on 3 retailers, Rockwell averages 4.4★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.4
/ 5
From 32K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$41.09
Price
$147K
Revenue
$33.72
Price
$128K
Revenue
$23.80
Price
$89K
Revenue
$31.44
Price
$77K
Revenue
