GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Dremel generated 65.5% of its revenue share through Amazon between January and May 2026, making it by far the dominant retail channel across the five tracked retailers. Lowe's and Menards followed with 11.8% and 10.6% revenue shares respectively, while Home Depot captured just 2.1%, suggesting a surprisingly small footprint at the nation's largest home improvement retailer. The brand's average product price sat at $34.55, indicating that accessories and lower-priced items drive the bulk of unit volume despite flagship rotary tool kits often exceeding $100. During the March to May 2026 period, Dremel's average price rose 4.3%, pointing to a possible shift in product mix or pricing strategy heading into the summer season. Overall, Dremel's revenue dipped 2.9% over the same window, hinting at softening demand even as price points trended upward.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 2% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 3% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Dremel on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Dremel.
BY REVENUE
Dremel sells 68% online and 32% offline. Online runs through 3 retailers; offline through 3.
Online
68%
32%
Offline
Online channels
68%
Offline channels
32%
BY REVIEW COUNT
Across 2.12M ratings on 5 retailers, Dremel averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 2.12M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$19.99
Price
$66K
Revenue
