GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Vulcan generated the vast majority of its revenue through Amazon, which accounted for 91.3% of total revenue share between January and May 2026, followed by Home Depot at 6.7% and Lowe's at 2.0%. The brand's average product price stood at $31.13 across all tracked retailers during this period. Notably, Vulcan experienced strong overall revenue growth of 17.4% over the observed timeframe, signaling healthy demand momentum. However, average pricing saw a slight decline of 1.1% over the same period, suggesting competitive pricing pressure or a shift in product mix. Vulcan's product catalog spans a diverse price range, from entry-level items under $15 to premium products exceeding $400, reflecting a broad market positioning strategy across its retail partners.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 17% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 1% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Vulcan on Amazon.
REVENUE SHARE
Revenue distribution across tracked retailers for Vulcan.
BY REVIEW COUNT
Across 172K ratings on 3 retailers, Vulcan averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 172K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$12.13
Price
$100K
Revenue
$31.54
Price
$71K
Revenue
$20.36
Price
$69K
Revenue
$134.66
Price
$35K
Revenue
