GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to April 2026 across Lowe's and Menards, Rothenberger maintains a strong retail presence with Lowe's commanding 77.2% of the brand's revenue share compared to Menards at 21.9%. The brand's average product price stands at $82.23, though this figure saw a notable 22.2% increase over the tracked period, signaling a shift toward higher-priced product sales. Despite the rising average price, Rothenberger experienced a modest 2.0% revenue decline over the timeseries period, suggesting potential volume softness. The brand's product assortment spans a wide price range, from entry-level tools around $21 at Menards to professional-grade equipment priced near $3,900 at Lowe's, reflecting a broad market positioning strategy. These dynamics point to an evolving pricing landscape for Rothenberger as it balances premium product momentum with overall revenue stability across its key retail partners.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 2% from Feb to Apr.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 22% from Feb to Apr.
REVENUE SHARE
Revenue distribution across product categories for Rothenberger on Lowe's.
REVENUE SHARE
Revenue distribution across tracked retailers for Rothenberger.
BY REVENUE