GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data tracked across Menards, Ace Hardware, Amazon and Lowe's from January 1 to July 31, 2026 shows Mill Rose concentrating the vast majority of its sales in two retailers. Menards accounts for 53.2% of year-to-date revenue, with acehardware.com contributing another 32.6%, leaving Amazon (8.8%) and lowes.com (5.4%) as comparatively minor contributors. The brand's average product price sits at $5.74 year to date, though the most recent monthly reading climbed to $6.12, up 2.8% month over month. That pricing momentum has been sustained, with average price rising 7.8% across the tracked timeseries period from May through July 2026. Revenue, however, has moved in the opposite direction, slipping 1.1% in the latest month and 4.7% overall, suggesting higher realized prices have not yet offset softer unit demand.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 5% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 8% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for Mill Rose on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Mill Rose.
BY REVENUE
Mill Rose sells 14% online and 86% offline. Online runs through 2 channels; offline through 2.
Online
14%
86%
Offline
Online channels
14%
Offline channels
86%
BY REVIEW COUNT
Across 19K ratings on 4 channels, Mill Rose averages 4.7★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.7
/ 5
From 19K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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