GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data covering January 1 through July 31, 2026 across acehardware.com, Amazon, homedepot.com and Newegg shows Rolatape operating at an average product price of $63.11. Channel concentration is the defining feature of the brand's footprint, with acehardware.com accounting for 87.0% of year-to-date revenue, far ahead of Amazon at 6.8%, homedepot.com at 4.3% and Newegg at 1.9%. Momentum has softened over the May–July 2026 window, where revenue fell 18.9% overall and declined a further 10.6% month over month in the most recent period. Pricing moved in the opposite direction, rising 2.6% across the same stretch to reach $64.17, a 2.3% monthly gain. Taken together, the Grips Intelligence figures point to a brand trading modestly higher on price while volume-driven revenue contracts within a single dominant retail channel.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 19% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 3% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for Rolatape on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Rolatape.
BY REVENUE
Rolatape sells 13% online and 87% offline. Online runs through 3 channels; offline through 1.
Online
13%
87%
Offline
Online channels
13%
Offline channels
87%
BY REVIEW COUNT
Across 2.77K ratings on 4 channels, Rolatape averages 4.4★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.4
/ 5
From 2.77K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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