GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to May 2026, Rite Lite demonstrates a heavily concentrated retail footprint, with Amazon commanding 96.7% of the brand's revenue share, followed by homedepot.com at just 2.4%. The brand's average product price during this period stood at $13.30, though pricing showed a notable downward trend, declining 13.5% over the tracked timeframe. Revenue also experienced significant pressure, dropping 21.6% over the same period. Despite these headwinds, Rite Lite maintains a diverse product catalog on Amazon, with individual product prices ranging from approximately $5 to $40. These trends suggest a brand navigating seasonal demand cycles while leaning almost exclusively on a single dominant retail channel for distribution.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 22% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 13% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Rite Lite on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for Rite Lite.
BY REVIEW COUNT
Across 26K ratings on 2 channels, Rite Lite averages 4.5★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.5
/ 5
From 26K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$17.99
Price
$40K
Revenue
$16.30
Price
$23K
Revenue
$10.10
Price
$16K
Revenue
$13.22
Price
$15K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
Get access to full product performance analysis
