GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data spanning January 1 to July 31, 2026 across homedepot.com and Amazon, RIDGID — a brand owned by Emerson Electric (NYSE: EMR) — carries an average product price of $129.63. Home Depot dominates the brand's tracked revenue mix at 78.8%, with Amazon accounting for the remaining 20.6%. Momentum has softened over the May–July window, with revenue falling 12.5% month over month and 19.1% across the tracked period. Average selling price followed a similar path, slipping 8.1% month over month to $117.60 and 8.0% overall. The combination of declining revenue and eroding price points suggests promotional pressure rather than pure volume loss.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 19% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 8% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for RIDGID on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for RIDGID.
BY REVIEW COUNT
Across 5.7M ratings on 2 channels, RIDGID averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 5.7M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$426.48
Price
$306K
Revenue
$588.00
Price
$241K
Revenue
$105.77
Price
$236K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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