Richmond

Richmond Market Overview

Grips Intelligence in-store data tracked from January 1 to July 31, 2026 shows Richmond — a brand under Pilgrim's Europe, part of Nasdaq-listed Pilgrim's Pride (NASDAQ: PPC) — operating through an exceptionally concentrated retail footprint. Menards accounts for 99.5% of the brand's year-to-date revenue, leaving performance almost entirely tied to a single retail partner. Average product price sits at $297.61 across the tracked period, while the most recent monthly reading climbed to $324.29, up 2.3% month over month. Pricing has been the dominant story of 2026, with average price rising 12.9% over the tracked window compared with revenue growth of just 2.6%. That gap suggests Richmond's top-line gains are being driven more by price positioning than by volume expansion at shelf.