GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January 1 through August 31, 2026 across acehardware.com, lowes.com, menards.com and Amazon, RatX's sales remain heavily concentrated in the home improvement retail channel. Ace Hardware alone accounts for 48.2% of year-to-date revenue, with Lowe's contributing another 33.5%, meaning roughly four of every five dollars flow through just two retailers. Menards adds 11.7% while Amazon trails at 6.6%, underscoring how limited the brand's marketplace exposure is relative to its brick-and-mortar footprint. Revenue momentum has been positive, growing 15.2% across the June-to-August tracking window, including an 11.9% month-over-month gain in the most recent period. That growth came alongside softer pricing, with the average product price settling at $18.88 after a 7.0% decline over the same stretch.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 14% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 6% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for RatX on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for RatX.
BY REVENUE
RatX sells 18% online and 82% offline. Online runs through 2 channels; offline through 3.
Online
18%
82%
Offline
Online channels
18%
Offline channels
82%
BY REVIEW COUNT
Across 51K ratings on 4 channels, RatX averages 4.2★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.2
/ 5
From 51K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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