GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked from January 1 to July 31, 2026 across Amazon, acehardware.com and lowes.com, Combat — a brand of Henkel AG & Co. KGaA (FWB: HEN3) — has posted steady momentum in the US pest control aisle. Amazon dominates the brand's distribution mix with a 75.2% revenue share, leaving acehardware.com at 14.5% and lowes.com at 9.8%. Revenue climbed 13.0% over the May–July 2026 timeseries window, including a 5.8% month-over-month gain in the most recent period. That growth came despite softer pricing, with the average selling price easing 5.4% to $9.83, below the year-to-date average of $10.30. The combination suggests volume-led expansion, as sharper price points appear to be driving incremental units rather than eroding overall sales.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 13% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 5% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for Combat on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Combat.
BY REVENUE
Combat sells 77% online and 23% offline. Online runs through 2 channels; offline through 2.
Online
77%
23%
Offline
Online channels
77%
Offline channels
23%
BY REVIEW COUNT
Across 1.47M ratings on 3 channels, Combat averages 4.3★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.3
/ 5
From 1.47M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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