GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked from January 1 to July 31, 2026 across HomeDepot.com, AceHardware.com, Amazon, and Lowes.com, Bird B Gone — a brand held by the UK-based Pelsis Group — generated an average product price of $29.24. Distribution is led by HomeDepot.com at 35.6% of year-to-date revenue, followed closely by AceHardware.com at 30.8%, giving the two retailers a combined two-thirds of measured sales. Amazon contributes 18.5% and Lowes.com 15.1%, indicating a comparatively balanced footprint rather than reliance on a single marketplace. Momentum has softened recently, with revenue down 16.8% month over month and 32.4% across the May–July 2026 window. Pricing moved in the opposite direction, rising 10.9% month over month to $25.07 and 12.1% overall, suggesting a mix shift toward higher-priced items even as volume cooled.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 32% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 12% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for Bird B Gone on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Bird B Gone.
BY REVENUE
Bird B Gone sells 58% online and 42% offline. Online runs through 3 channels; offline through 2.
Online
58%
42%
Offline
Online channels
58%
Offline channels
42%
BY REVIEW COUNT
Across 38K ratings on 4 channels, Bird B Gone averages 4.0★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.0
/ 5
From 38K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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