GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data tracked from January 1 to July 31, 2026 across Lowe's, Ace Hardware, and Amazon shows Purdy, a brand owned by The Sherwin-Williams Company (NYSE: SHW), maintaining an average product price of $14.04. Lowe's dominates the brand's offline footprint with 69.5% of revenue share, followed by Ace Hardware at 27.7% and Amazon at a comparatively minor 2.8%. Revenue has softened over the tracked window, declining 4.8% overall and slipping a further 0.7% in the most recent month. Pricing has followed a similar downward path, with the average price easing 0.5% across the period to $13.82 in the latest month, a 1.5% month-over-month decrease. The combination of concentrated retail exposure and gradual price erosion suggests margin pressure is building at Purdy's largest shelf-space partners.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 5% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 0% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for Purdy on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Purdy.
BY REVENUE
Purdy sells 12% online and 88% offline. Online runs through 2 channels; offline through 2.
Online
12%
88%
Offline
Online channels
12%
Offline channels
88%
BY REVIEW COUNT
Across 1.92M ratings on 3 channels, Purdy averages 4.7★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.7
/ 5
From 1.92M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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