Wooster

Wooster Market Overview

According to Grips Intelligence in-store data tracked from January 1 to July 31, 2026 across Ace Hardware, Lowe's, Home Depot and Amazon, Wooster's sales skew heavily toward the hardware and home improvement aisle rather than marketplace demand. Ace Hardware alone accounts for 46.4% of year-to-date revenue, followed by Lowe's at 32.6%, while Home Depot (12.1%) and Amazon (8.9%) split the remaining fifth of the business. Momentum has been building through the peak painting season, with revenue up 21.9% month over month and 31.1% overall across the May-to-July window. Pricing has climbed even faster, with the average selling price rising 36.8% over the same period to $15.76, well above the $12.24 year-to-date average. That combination of rising volume and a richer mix suggests Wooster is successfully steering shoppers toward higher-ticket frames, poles and multi-pack assortments rather than relying on entry-price brushes.