GRIPS CUSTOMERS & RESEARCH PARTNERS
WHIZZ, a brand under Masco Corporation (NYSE: MAS), generated measurable in-store sales across three tracked retail channels between January 1 and July 31, 2026, according to Grips Intelligence data. Ace Hardware accounted for the majority of year-to-date revenue at 58.1%, with Lowe's contributing 40.1% and Amazon a marginal 1.9%. The brand's average product price sat at $9.50 over the period, easing 3.5% overall and declining 5.2% month-over-month to $10.09 in the most recent tracked month. Revenue trends were mixed, rising 9.6% versus the prior month yet down 15.4% across the May 1 to July 31 timeseries window. This concentration in two hardware and home improvement retailers, paired with softening pricing, points to a channel mix where shelf presence at Ace and Lowe's drives nearly all of WHIZZ's tracked performance.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 15% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 3% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for WHIZZ on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for WHIZZ.
BY REVENUE
WHIZZ sells 7% online and 93% offline. Online runs through 2 channels; offline through 2.
Online
7%
93%
Offline
Online channels
7%
Offline channels
93%
BY REVIEW COUNT
Across 343K ratings on 3 channels, WHIZZ averages 4.4★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.4
/ 5
From 343K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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