SHUR-LINE

SHUR-LINE Market Overview

According to Grips Intelligence in-store data tracked across Lowe's and Amazon from January 1 to July 31, 2026, SHUR-LINE — a brand owned by True Value Company, itself a subsidiary of member-owned cooperative Do it Best Corp. — shows a heavily concentrated retail footprint. Lowe's accounts for 83.1% of year-to-date revenue, while Amazon contributes the remaining 16.7%, leaving the brand's performance closely tied to a single retail partner. The average product price sits at $7.16, though pricing has softened notably, falling 10.5% over the tracked period and 14.8% in the most recent month alone to $7.08. Revenue has followed a similar trajectory, declining 33.8% across the period, including a 34.1% month-over-month drop in the latest reading. Together, the simultaneous compression in both price and revenue suggests demand pressure rather than a purely promotional pricing strategy.