GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked across Amazon and acehardware.com from January 1 to July 31, 2026, PRO Power — an own-label brand of Farnell Global, a wholly owned unit of Avnet, Inc. (NASDAQ: AVT) — carries an average product price of $92.48. Amazon dominates the brand's channel mix, accounting for 77.5% of year-to-date revenue, while acehardware.com contributes the remaining 21.5%. Momentum has weakened sharply, with revenue falling 60.1% month over month and 82.5% across the tracked period. Pricing has compressed alongside volume, with the average price sliding 45.7% in a single month to $38.88 and 60.5% overall. The combination of steep revenue declines and falling realized prices points to a mix shift toward lower-priced items rather than a purely demand-driven contraction.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 83% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 60% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for PRO Power on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for PRO Power.
BY REVENUE
PRO Power sells 78% online and 22% offline. Online runs through 2 channels; offline through 1. Online share has moved from 87% in Mar to 1% in Jul.
Online
78%
22%
Offline
Online channels
78%
Offline channels
22%
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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