Prinsco

Prinsco Market Overview

Grips Intelligence in-store data covering January 1 through July 31, 2026 across Menards and Lowe's shows Prinsco, a privately held, fourth-generation family business, concentrating almost entirely in a single retail channel. Menards accounts for 93.6% of year-to-date revenue, leaving lowes.com with just 6.3% — an unusually lopsized split that ties the brand's performance closely to one partner's shelf. The average product price sits at $15.85 across the period, though monthly pricing climbed to $21.16 in the most recent month tracked, up 1.3% sequentially and 2.0% over the May–July window. Revenue moved the other way, falling 13.2% month over month and 12.3% across the three-month timeseries. The combination of rising prices and softening revenue suggests volume pressure rather than a pricing problem, a dynamic worth watching as the season progresses.