Prime

Prime Market Overview

According to in-store data from Grips Intelligence covering January 1 to July 31, 2026 across three tracked retail channels — Ace Hardware, Menards and Lowe's — Prime commanded an average product price of $10.64. Channel concentration is pronounced, with Ace Hardware accounting for 61.9% of year-to-date revenue and Menards contributing 34.2%, leaving Lowe's a marginal 2.3% share. Revenue momentum has weakened over the tracked window, falling 16.6% overall and slipping a further 5.3% in the most recent month. Pricing has moved in the opposite direction, with the average price climbing 12.9% month-over-month to $11.11 and finishing 3.6% higher across the period. The combination of rising prices and softening revenue suggests volume pressure rather than a pricing problem, a dynamic worth watching as the brand's dependence on a single dominant retailer leaves limited cushion if that channel cools.