Mr. Beams

Mr. Beams Market Overview

According to Grips Intelligence in-store data tracked across Amazon, acehardware.com and menards.com from January 1 to July 31, 2026, Mr. Beams — a brand under the Amazon (NASDAQ: AMZN) umbrella — generated 55.1% of its year-to-date revenue through Amazon, with acehardware.com close behind at 42.9% and menards.com contributing just 2.1%. That near-even split between the top two channels is unusual, suggesting the brand's distribution is far less Amazon-dependent than typical consumer hardware labels. Revenue momentum, however, has weakened sharply: sales fell 11.8% month over month in the latest period and are down 56.0% across the May–July timeseries window. Pricing moved in the opposite direction, with the average selling price climbing 6.6% month over month to $30.56 and rising 7.6% overall, well above the $26.93 year-to-date average. The combination of rising prices and falling revenue points to either a deliberate shift toward higher-priced SKUs or reduced promotional activity that is costing the brand volume.