GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data from January to April 2026, MaxLite demonstrated remarkable growth with revenue surging 1,872.8% over the tracked period across retailers including Home Depot, Ace Hardware, and Amazon. Home Depot dominates as MaxLite's primary retail channel, commanding an impressive 81.9% share of total revenue, followed by Ace Hardware at 15.0% and Amazon at just 2.6%. The brand's average product price stands at $80.82, with average pricing seeing a significant 520.7% increase during the data period, suggesting a notable shift toward higher-value product offerings. MaxLite's overwhelming concentration in the home improvement channel, with nearly 97% of revenue flowing through Home Depot and Ace Hardware combined, highlights a clear strategic focus on the professional and DIY hardware retail segment. These data points position MaxLite as a fast-growing brand with strong home improvement retail partnerships and an evolving pricing strategy.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 1873% from Feb to Apr.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 521% from Feb to Apr.
REVENUE SHARE
Revenue distribution across product categories for MaxLite on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for MaxLite.
