GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, ETI generated the majority of its revenue through acehardware.com, which accounted for 65.1% of total revenue share between January and April 2026, followed by menards.com at 16.4% and lowes.com at 10.8%. The brand's average product price stood at $25.09 across all tracked retailers during this period. Notably, ETI's average price saw a significant overall increase of 13.1%, with a sharp 30.0% month-over-month jump observed in the most recent period. Despite this pricing momentum, the brand experienced a 9.1% decline in overall revenue across the tracked timeframe. Amazon represented the smallest share of ETI's revenue distribution at just 7.7%, suggesting the brand's strength is concentrated among home improvement retailers.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 9% from Feb to Apr.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 13% from Feb to Apr.
REVENUE SHARE
Revenue distribution across product categories for ETI on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for ETI.
