GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked across acehardware.com, Lowe's, Menards, and Amazon from January 1 to July 31, 2026, ETI's sales are heavily concentrated in a single retail partner. Ace Hardware alone accounts for 50.2% of year-to-date revenue, followed by Lowe's at 27.9% and Menards at 16.7%, while Amazon contributes just 5.2%. Momentum has been strong in the most recent stretch, with revenue climbing 51.8% month over month and 62.6% overall since the start of the May–July tracking window. Pricing has moved in step, with the average selling price reaching $35.41, a 26.3% monthly increase and a 44.3% rise across the same period. That figure sits well above the $26.14 average product price for the full reporting period, suggesting a shift toward higher-value assortments or reduced discounting.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 63% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 44% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for ETI on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for ETI.
BY REVENUE
ETI sells 33% online and 67% offline. Online runs through 2 channels; offline through 2.
Online
33%
67%
Offline
Online channels
33%
Offline channels
67%
BY REVIEW COUNT
Across 1.69K ratings on 4 channels, ETI averages 4.4★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.4
/ 5
From 1.69K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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