Oxford

Oxford Market Overview

Grips Intelligence in-store data tracked from January 1 to July 31, 2026 shows that Oxford, a brand operated by Oxford Industries (NYSE: OXM), concentrates nearly all of its measured sales on a single channel, with Amazon accounting for 98.4% of year-to-date revenue. Revenue momentum has been strong across the May-July timeseries window, climbing 41.1% overall and 40.3% in the most recent month alone. That growth came alongside softening prices, as the average selling price fell 13.4% over the period to $13.88, below the $15.09 average for the full data range. The combination suggests volume-led expansion rather than pricing power, with promotional or mix shifts pulling realized prices down even as sales accelerated. Top-selling items cluster in the $11 to $19 range, reinforcing a value-oriented position within the tracked assortment.