GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data tracked across Amazon, Office Depot and homedepot.com from January 1 to July 31, 2026 shows Five Star, a brand of ACCO Brands Corporation (NYSE: ACCO), commanding an average product price of $9.97. Amazon dominates the brand's revenue mix at 86.9% share, with Office Depot contributing 11.8% and homedepot.com accounting for just 1.0%. Momentum has been strong in the most recent quarter, with revenue up 121.2% month over month and 109.0% overall across the May-July timeseries window. That growth came alongside softening pricing, as the average price slipped 2.5% month over month to $9.32 and declined 7.8% across the period. The pairing of falling average prices with triple-digit revenue gains points to volume-led expansion heading into the back-to-school season.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 109% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 8% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for Five Star on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Five Star.
BY REVENUE
Five Star sells 88% online and 12% offline. Online runs through 2 channels; offline through 1.
Online
88%
12%
Offline
Online channels
88%
Offline channels
12%
BY REVIEW COUNT
Across 4.39M ratings on 3 channels, Five Star averages 4.7★. Most reviews for the products are in the 4.8–5.0 range.
BRAND AVERAGE
4.7
/ 5
From 4.39M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$6.97
Price
$493K
Revenue
$25.98
Price
$397K
Revenue
$12.99
Price
$378K
Revenue
$2.79
Price
$143K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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