GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked from January to April 2026 across retailers including Office Depot and Newegg, Denik demonstrates a highly concentrated retail footprint with Office Depot commanding a dominant 98.2% share of the brand's total revenue. The brand's average product price during this period stood at $12.58, reflecting a notable 16.5% decrease in average pricing over the tracked timeframe. Despite this pricing decline, Denik experienced impressive overall revenue growth of 131.8%, suggesting that volume gains have more than offset lower price points. Newegg represents a minimal but emerging channel for the brand, accounting for just 1.4% of revenue share. These dynamics point to a brand heavily reliant on a single retail partner while showing strong top-line momentum heading into mid-2026.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 132% from Feb to Apr.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 17% from Feb to Apr.
REVENUE SHARE
Revenue distribution across product categories for Denik on Newegg.
REVENUE SHARE
Revenue distribution across tracked retailers for Denik.