Denik

Denik Market Overview

According to Grips Intelligence in-store data tracked from January 1 to July 31, 2026, Denik's measured performance is concentrated almost entirely in a single retail channel, with Office Depot accounting for 99.4% of year-to-date revenue. The brand carries an average product price of $11.92 across the assortment, placing it in an accessible mid-tier price band. Momentum has been strong in recent months, with revenue up 30.8% month over month and 26.2% higher across the May-to-July trend window. Pricing has held remarkably steady over the same stretch, easing just 1.0% overall to $11.91, suggesting growth has been driven by unit volume rather than discounting. The shelf mix spans lower-priced accessories near $9.99 and hardcover journals closer to $16.99, giving the brand a spread of entry and premium price points within one retailer.