GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to May 2026 across Lowes, Amazon, Home Depot, and Menards, Oklahoma Joe's generated nearly half of its revenue through Lowes, which commanded a dominant 49.2% revenue share. Amazon followed as the second-largest channel at 26.9%, while Home Depot and Menards contributed 18.0% and 5.9% respectively. The brand experienced impressive momentum during the tracked period, with overall revenue surging 105.1% alongside a 34.0% increase in average price. Oklahoma Joe's maintained an average product price of $48.36 across all retailers, reflecting a broad product mix that ranges from affordable wood chips to premium smokers and grills. This strong growth trajectory and diversified retail presence position Oklahoma Joe's as a notable performer heading into the peak grilling season.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 105% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 34% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Oklahoma Joe's on Amazon.
REVENUE SHARE
Revenue distribution across tracked retailers for Oklahoma Joe's.
BY REVENUE
Oklahoma Joe's sells 56% online and 44% offline. Online runs through 3 retailers; offline through 2. Online share has moved from 35% in Jan to 65% in May.
Online
56%
44%
Offline
Online channels
56%
Offline channels
44%
BY REVIEW COUNT
Across 206K ratings on 4 retailers, Oklahoma Joe's averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 206K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$820.66
Price
$177K
Revenue
$561.99
Price
$145K
Revenue
$683.95
Price
$116K
Revenue
$743.38
Price
$94K
Revenue
$432.50
Price
$52K
Revenue
