GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data covering January 1 to June 30, 2026 across Lowe's, Amazon, Home Depot, and Menards, Oklahoma Joe's revenue grew 70.0% over the period, signaling strong momentum in offline retail channels. Lowes.com led all channels with a commanding 48.8% revenue share, followed by Amazon at 24.4% and homedepot.com at 20.4%, while menards.com trailed at 6.3%. The brand's average product price reached $47.70, reflecting a notable 21.4% increase across the tracked period. Within the most recent quarter, revenue continued its upward trajectory with 3.3% month-over-month growth, and average price ticked up 1.4% to $46.45. These Grips Intelligence datapoints collectively point to a brand successfully commanding higher price points while expanding sales across its key in-store retail partners.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 70% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 21% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Oklahoma Joe's on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for Oklahoma Joe's.
BY REVENUE
Oklahoma Joe's sells 60% online and 40% offline. Online runs through 3 channels; offline through 2.
Online
60%
40%
Offline
Online channels
60%
Offline channels
40%
BY REVIEW COUNT
Across 212K ratings on 4 channels, Oklahoma Joe's averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 212K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$822.56
Price
$209K
Revenue
$665.93
Price
$189K
Revenue
$558.65
Price
$174K
Revenue
$748.93
Price
$84K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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