Nourison

Nourison Market Overview

According to Grips Intelligence in-store data tracked across Home Depot, Lowe's and Amazon between January 1 and September 30, 2026, Nourison's distribution is strikingly concentrated, with Home Depot and Lowe's splitting the business almost evenly at 48.9% and 48.4% of year-to-date revenue respectively. Amazon accounts for just 2.6% of tracked revenue, leaving the brand's performance highly dependent on two big-box retail partners. The average product price across tracked channels sits at $110.29, positioning Nourison in the accessible mid-tier of its competitive set. Momentum softened notably in the third quarter, with revenue falling 28.4% over the period and declining 23.3% in the most recent month alone. Pricing followed a similar trajectory, with the average selling price easing 10.1% to $99.29, suggesting discounting pressure or a mix shift toward lower-priced assortments.