GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to May 2026 across Home Depot, Amazon, and Lowes, Ruggable's revenue is heavily concentrated at homedepot.com, which commands a dominant 77.8% share of total sales. The brand's average product price sits at $223.77, with premium 8 ft. x 10 ft. offerings at Home Depot reaching above $430, signaling a strong presence in the higher-end segment. Notably, average pricing has climbed 29.7% over the tracked period, suggesting a shift toward larger or more premium SKUs. Amazon accounts for 13.0% of revenue share, followed by lowes.com at 9.2%, indicating that Ruggable's multi-retailer strategy remains heavily skewed toward the home improvement channel. Despite the pricing gains, overall revenue declined 62.6% during the period, pointing to potential demand headwinds worth monitoring.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 61% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 32% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Ruggable on Home Depot.
REVENUE SHARE
Revenue distribution across tracked retailers for Ruggable.
BY REVENUE
Ruggable sells 94% online and 6% offline. Online runs through 3 retailers; offline through 1.
Online
94%
6%
Offline
Online channels
94%
Offline channels
6%
BY REVIEW COUNT
Across 94K ratings on 3 retailers, Ruggable averages 4.7★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.7
/ 5
From 94K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$453.13
Price
$27K
Revenue
$440.14
Price
$6.2K
Revenue
$187.42
Price
$6K
Revenue
$433.88
Price
$3.47K
Revenue
