GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked from January 1 to July 31, 2026 across Amazon, homedepot.com, Office Depot, menards.com and lowes.com, Serta recorded an average product price of $162.36. Amazon is the brand's largest revenue contributor at 36.0% share, followed by homedepot.com at 23.9% and Office Depot at 20.5%, while menards.com (11.8%) and lowes.com (7.8%) round out the mix. That distribution shows revenue concentrated in three channels that together account for roughly 80% of tracked sales. Pricing has softened materially over the period, with the average price falling 14.6% overall to $152.21 in the most recent month, a 3.9% decline month over month. Revenue has been more resilient, growing 1.5% across the tracked window despite a 4.2% dip in the latest month.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 2% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 15% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for Serta on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for Serta.
BY REVENUE
Serta sells 68% online and 32% offline. Online runs through 3 channels; offline through 3. Online share has moved from 51% in Mar to 71% in Jul.
Online
68%
32%
Offline
Online channels
68%
Offline channels
32%
BY REVIEW COUNT
Across 924K ratings on 5 channels, Serta averages 4.4★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.4
/ 5
From 924K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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