GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Serta generated the largest share of its revenue through Amazon (39.0%) across five tracked retailers from January to May 2026, followed by Home Depot (22.6%) and Office Depot (21.4%). The brand maintained an average product price of $156.50 during this period, reflecting a diverse portfolio spanning multiple price tiers across its retail partners. Notably, Serta's average price saw a significant 14.5% increase over the March to May 2026 period, suggesting a shift toward higher-priced product sales or strategic price adjustments. Menards (10.8%) and Lowe's (6.3%) rounded out the retailer mix, indicating that Serta maintains a broad but top-heavy distribution strategy with nearly two-thirds of revenue concentrated in just two channels. Overall, the brand showed modest revenue growth of 0.2% during the tracked period, pointing to a relatively stable but slowly expanding market position.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 0% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 15% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Serta on Amazon.
REVENUE SHARE
Revenue distribution across tracked retailers for Serta.
BY REVENUE
Serta sells 67% online and 33% offline. Online runs through 3 retailers; offline through 3.
Online
67%
33%
Offline
Online channels
67%
Offline channels
33%
BY REVIEW COUNT
Across 1.11M ratings on 5 retailers, Serta averages 4.4★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.4
/ 5
From 1.11M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$64.30
Price
$2.99M
Revenue
$77.36
Price
$2.46M
Revenue
$61.71
Price
$311K
Revenue
$95.75
Price
$310K
Revenue
