According to Grips Intelligence in-store data tracked from January 1 to August 31, 2026 across Amazon, homedepot.com, Office Depot, menards.com and lowes.com, Serta's demand is concentrated in a handful of large retail partners. Amazon leads with a 35.2% revenue share, followed by homedepot.com at 25.4% and Office Depot at 19.4%, leaving menards.com (11.9%) and lowes.com (8.2%) as smaller contributors. The brand's average product price sits at $166.02 year to date, reflecting a wide spread between lower-ticket items and higher-priced assortments across channels. Pricing has trended upward, rising 7.1% over the period and climbing 11.3% month over month to $168.82 in the most recent month tracked. Revenue, meanwhile, has been comparatively flat, slipping 1.4% overall despite a 2.9% month-over-month gain in the latest period, suggesting price increases are offsetting softer unit momentum.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 1% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 7% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Serta on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Serta.
BY REVENUE
Serta sells 68% online and 32% offline. Online runs through 3 channels; offline through 3.
Online
68%
32%
Offline
Online channels
68%
Offline channels
32%
BY REVIEW COUNT
Across 1.12M ratings on 5 channels, Serta averages 4.4★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.4
/ 5
From 1.12M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$64.29
Price
$1.94M
Revenue
$77.36
Price
$1.01M
Revenue
$52.97
Price
$753K
Revenue
$249.32
Price
$561K
Revenue
$62.44
Price
$434K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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