GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to May 2026 across Lowes, Amazon, and Home Depot, Boutique demonstrated strong momentum with revenue growing 87.2% over the tracked period. Lowes.com dominated as the brand's primary retail channel, commanding a 63.4% revenue share, while Amazon and Home Depot split the remaining volume nearly evenly at 18.4% and 18.2% respectively. The brand's average product price stood at $4.09, though pricing saw a notable 47.0% decline over the period. Despite the downward price trend, Boutique's significant revenue growth suggests a volume-driven strategy that has been effectively expanding its market presence. This combination of aggressive pricing and broad multi-retailer distribution positions Boutique as a brand gaining meaningful traction in its competitive landscape.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 119% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 40% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Boutique on Amazon.
REVENUE SHARE
Revenue distribution across tracked retailers for Boutique.
BY REVENUE
Boutique sells 35% online and 65% offline. Online runs through 3 retailers; offline through 1.
Online
35%
65%
Offline
Online channels
35%
Offline channels
65%
BY REVIEW COUNT
Across 13K ratings on 3 retailers, Boutique averages 4.5★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.5
/ 5
From 13K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
