GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked from January to May 2026 across Amazon, Ace Hardware, Lowes, and Menards, Murphy holds an average product price of $12.12. Amazon dominates as Murphy's leading retail channel, commanding a significant 67.3% share of total revenue. Ace Hardware follows as the second-largest retailer at 12.6%, while Lowes and Menards contribute 10.1% and 9.3% respectively. Notably, Murphy's average price has declined 18.3% over the tracked period, signaling increased competitive pricing or promotional activity. Overall revenue has also dropped 23.7% during the same timeframe, suggesting shifting consumer demand or broader market pressures for the brand.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 22% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 21% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Murphy on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Murphy.
BY REVENUE
Murphy sells 64% online and 36% offline. Online runs through 2 channels; offline through 3. Online share has moved from 4% in Jan to 67% in May.
Online
64%
36%
Offline
Online channels
64%
Offline channels
36%
BY REVIEW COUNT
Across 222K ratings on 4 channels, Murphy averages 4.7★. Most reviews for the products are in the 4.8–5.0 range.
BRAND AVERAGE
4.7
/ 5
From 222K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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