GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Murphy generated the majority of its revenue through Amazon, which accounted for 65.7% of total revenue share between January and April 2026 across Amazon, acehardware.com, menards.com, and lowes.com. The remaining revenue was relatively evenly split among Ace Hardware (13.3%), Menards (10.2%), and Lowe's (10.1%), indicating a heavy reliance on a single retail channel. Murphy's average product price during this period stood at $11.85, though pricing saw a notable 9.4% decline over the tracked months. Overall revenue experienced a slight dip of 0.6% across the reporting period, suggesting relatively stable but softening demand. The combination of declining average prices and modest revenue contraction may point to increased competitive pressure or shifting promotional strategies for the brand.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 1% from Feb to Apr.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 9% from Feb to Apr.
REVENUE SHARE
Revenue distribution across product categories for Murphy on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Murphy.
