Folex

Folex Market Overview

Grips Intelligence in-store data tracked across Amazon, lowes.com, acehardware.com and Newegg from January 1 to July 31, 2026 shows Folex — a brand held within NiTEO Products' portfolio — generating steady momentum, with revenue up 24.1% over the tracked period and a 17.1% month-over-month gain in the most recent month. Amazon dominates distribution at 80.8% of year-to-date revenue, leaving lowes.com (9.5%), acehardware.com (6.5%) and Newegg (3.3%) as secondary contributors. The average product price sits at $22.77, having risen 2.8% across the period to a recent monthly average of $23.34. That combination of rising volume and firming price points suggests pricing power rather than discount-driven growth. The heavy channel concentration, however, leaves the brand's performance closely tied to a single retail platform.