GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data spanning January 1 to July 31, 2026 across Amazon, acehardware.com and lowes.com shows Fast Orange — a Permatex brand operating under Illinois Tool Works (NYSE: ITW) — maintaining a highly concentrated retail footprint. Amazon alone drives 90.1% of year-to-date revenue, leaving acehardware.com at 6.2% and lowes.com at just 3.7%, a distribution mix that leaves the brand heavily exposed to a single channel. Average product price sits at $12.71 year to date, with the most recent month reading $12.94 after a 2.0% month-over-month increase and a 1.2% gain across the tracked period. Revenue momentum has been softer, edging up 0.6% versus the prior month but declining 11.4% over the May–July window. The combination of modest price gains against a double-digit revenue contraction points to volume, rather than pricing, as the pressure point to watch.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 11% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 1% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for Fast Orange on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Fast Orange.
BY REVENUE
Fast Orange sells 93% online and 7% offline. Online runs through 2 channels; offline through 2.
Online
93%
7%
Offline
Online channels
93%
Offline channels
7%
BY REVIEW COUNT
Across 203K ratings on 3 channels, Fast Orange averages 4.7★. Most reviews for the products are in the 4.8–5.0 range.
BRAND AVERAGE
4.7
/ 5
From 203K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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