GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked from January 1 to July 31, 2026 across Home Depot, Ace Hardware and Amazon, MULTI FIT — a brand under Emerson Electric Co. (NYSE: EMR) — generated an average product price of $25.80. Distribution is notably concentrated at two retailers, with homedepot.com accounting for 46.7% of year-to-date revenue and acehardware.com close behind at 43.2%, leaving Amazon with just 10.0%. Momentum has weakened over the observed period, with revenue down 20.6% overall and falling 17.1% in the most recent month versus the prior one. At the same time, average selling price moved in the opposite direction, rising 15.2% overall to $27.20, an 11.0% month-over-month gain. The combination of rising prices and shrinking revenue suggests volume softness that pricing gains have not been able to offset.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 21% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 15% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for MULTI FIT on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for MULTI FIT.
BY REVENUE
MULTI FIT sells 57% online and 43% offline. Online runs through 2 channels; offline through 1. Online share has moved from 48% in Mar to 52% in Jul.
Online
57%
43%
Offline
Online channels
57%
Offline channels
43%
BY REVIEW COUNT
Across 66K ratings on 3 channels, MULTI FIT averages 4.3★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.3
/ 5
From 66K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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