GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked from January 1 to July 31, 2026 across Amazon, lowes.com, homedepot.com and Newegg, MRCOOL posted revenue growth of 85.9% over the measured period, including a 20.1% month-over-month gain in the most recent month. Amazon accounts for the majority of the brand's revenue at 62.4%, with lowes.com contributing a substantial 31.4% and homedepot.com and Newegg together making up under 6%. The average product price sits at $982.31, placing MRCOOL firmly in the premium tier of its category. Pricing has also trended upward, rising 11.2% across the period to $994.58 in the latest month, a 2.2% monthly increase. That combination of rising prices and accelerating revenue suggests demand strength rather than discount-driven volume, though the heavy concentration in two channels leaves the brand exposed to shifts in retailer relationships.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 86% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 11% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for MRCOOL on Lowe's.
REVENUE SHARE
Revenue distribution across tracked channels for MRCOOL.
BY REVENUE
MRCOOL sells 68% online and 32% offline. Online runs through 3 channels; offline through 2.
Online
68%
32%
Offline
Online channels
68%
Offline channels
32%
BY REVIEW COUNT
Across 13K ratings on 4 channels, MRCOOL averages 4.4★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.4
/ 5
From 13K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$3,769.00
Price
$26K
Revenue
$3,769.00
Price
$26K
Revenue
$3,329.00
Price
$23K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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