GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked across Amazon, acehardware.com and lowes.com from January 1 to July 31, 2026, O2COOL — a brand of Middleton Partners-owned O2C Brands LLC — has posted a sharp seasonal ramp, with revenue up 135.7% over the measured period. Momentum remained strong into the most recent month, when revenue climbed a further 34.3% versus the prior month. Amazon dominates the brand's tracked mix at 76.2% of year-to-date revenue, followed by acehardware.com at 17.1% and lowes.com at 6.0%, underscoring a heavy concentration in a single channel. Pricing has also firmed, with the average price rising 7.6% across the period to $17.25, above the year-to-date average of $16.39. Together, the data points to a brand capturing peak-season demand while trading up on price rather than discounting into volume.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 136% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 8% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for O2Cool on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for O2Cool.
BY REVENUE
O2Cool sells 77% online and 23% offline. Online runs through 2 channels; offline through 3.
Online
77%
23%
Offline
Online channels
77%
Offline channels
23%
BY REVIEW COUNT
Across 4.43M ratings on 3 channels, O2Cool averages 4.3★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.3
/ 5
From 4.43M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$52.99
Price
$124K
Revenue
$19.99
Price
$85K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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