GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked across Amazon, homedepot.com, acehardware.com and lowes.com from January 1 to August 31, 2026, Rutland maintains a concentrated retail footprint with an average product price of $20.71. Amazon dominates the mix at 70.9% of year-to-date revenue, followed by homedepot.com at 15.4% and acehardware.com at 11.6%, while lowes.com contributes just 2.1%. Momentum has softened over the summer window, with revenue down 18.8% overall and a further 3.5% month-over-month decline in the latest period. Pricing has drifted lower alongside volume, with the average selling price easing 6.5% to $20.60. Top-selling items span a wide price spectrum, from a $9.99 high-heat silicone tube on Amazon to a $37.91 gallon adhesive, indicating a broad assortment rather than reliance on a single hero SKU.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 16% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 7% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Rutland on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Rutland.
BY REVENUE
Rutland sells 91% online and 9% offline. Online runs through 3 channels; offline through 1. Online share has moved from 58% in Apr to 93% in Aug.
Online
91%
9%
Offline
Online channels
91%
Offline channels
9%
BY REVIEW COUNT
Across 247K ratings on 4 channels, Rutland averages 4.5★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.5
/ 5
From 247K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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