GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Rutland generated an average product price of $17.50 across three tracked retailers—Amazon, Ace Hardware, and Home Depot—between January and April 2026. Amazon dominated Rutland's revenue share at 68.7%, followed by Ace Hardware at 22.3% and Home Depot at 8.5%, highlighting a heavy reliance on the Amazon marketplace. Notably, Rutland's average price increased by 20.8% over the tracked period, suggesting a shift toward higher-priced product sales or strategic price adjustments. However, this pricing trend coincided with a significant 44.5% decline in overall revenue, indicating that rising prices may be impacting purchase volume. These dynamics point to a critical balancing act for Rutland between pricing strategy and maintaining sales momentum across its key retail channels.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 45% from Feb to Apr.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 21% from Feb to Apr.
REVENUE SHARE
Revenue distribution across product categories for Rutland on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Rutland.
BY REVENUE
