GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data tracked across Amazon, homedepot.com, acehardware.com and lowes.com from January 1 to July 31, 2026 shows Rutland concentrating the bulk of its sales in a single channel, with Amazon accounting for 69.3% of year-to-date revenue. Home Depot (15.3%) and Ace Hardware (13.9%) split most of the remainder, while Lowe's contributes just 1.4%, leaving the brand heavily exposed to marketplace dynamics. Revenue has softened over the period, falling 15.8% month-over-month and 31.9% across the tracked timeframe. Pricing, by contrast, has held steady, with an average product price of $19.81 and a latest monthly average of $21.35, up 0.2% overall despite a 3.2% dip in the most recent month. Top-selling items span a wide price band, from a $9.99 sealant tube to a $34.99 pail, indicating the assortment supports both entry-level and higher-ticket purchases.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 32% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 0% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for Rutland on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Rutland.
BY REVENUE
Rutland sells 86% online and 14% offline. Online runs through 3 channels; offline through 1.
Online
86%
14%
Offline
Online channels
86%
Offline channels
14%
BY REVIEW COUNT
Across 304K ratings on 4 channels, Rutland averages 4.5★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.5
/ 5
From 304K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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