GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence tracking Lowe's, Home Depot and Amazon between January 1 and July 31, 2026, Montezuma commands an average product price of $230.93. Lowe's is the brand's dominant retail channel at 56.7% of year-to-date revenue, followed by Home Depot at 38.4%, while Amazon contributes just 4.9%. Momentum has been strong in the most recent quarter, with revenue up 51.8% month-over-month and 79.9% higher across the May–July tracking window. Pricing has been more volatile, with the average price falling 17.3% month-over-month to $149.06 even as it sits 16.5% above where it started the period. Higher-ticket assortment at Home Depot — including items priced from roughly $685 to nearly $2,800 — suggests premium positioning is a meaningful lever in Montezuma's channel mix.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 80% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 17% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for Montezuma on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Montezuma.
BY REVIEW COUNT
Across 3.37K ratings on 3 channels, Montezuma averages 4.1★. Most reviews for the products are in the 4.0–4.2 range.
BRAND AVERAGE
4.1
/ 5
From 3.37K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$685.15
Price
$77K
Revenue
$385.13
Price
$52K
Revenue
$2,799.98
Price
$39K
Revenue
$727.66
Price
$33K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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