GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked across Lowe's, Ace Hardware and Amazon from January 1 to July 31, 2026, Minwax — a division of The Sherwin-Williams Company (NYSE: SHW) — generated the bulk of its revenue through a single retail partner, with lowes.com accounting for 76.2% of year-to-date sales. Ace Hardware contributed 20.0%, while Amazon represented just 3.8%, underscoring a heavily concentrated distribution footprint. Revenue declined 9.0% over the tracked period, including a 7.8% month-over-month drop in the most recent month measured. At the same time, average selling prices moved in the opposite direction, rising 8.7% overall to $19.73, against a period average product price of $18.42. That divergence between climbing prices and softening revenue suggests volume pressure rather than a pricing problem, a dynamic worth monitoring as the brand's shelf mix spans entry-level fillers near $10 and gallon-size finishes above $70.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 9% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 9% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for Minwax on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Minwax.
BY REVIEW COUNT
Across 10M ratings on 3 channels, Minwax averages 4.4★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.4
/ 5
From 10M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$49.87
Price
$127K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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