Minwax

Minwax Market Overview

According to in-store data from Grips Intelligence covering January to April 2026 across Lowes, Ace Hardware, and Amazon, Minwax demonstrated solid momentum with overall revenue growing 8.5% during the tracked period. Lowe's dominates as the brand's primary retail channel, commanding a 76.2% share of total revenue, followed by Ace Hardware at 19.5% and Amazon at just 4.3%. The average product price for Minwax sits at $18.38, though pricing saw a 5.4% overall decrease during the period despite a modest 1.5% month-over-month uptick in the most recent month. This pricing trend suggests increased promotional activity or a shift toward lower-priced SKUs, even as the brand continues to expand its revenue footprint across major home improvement retailers. Minwax's heavy reliance on Lowe's for over three-quarters of its revenue highlights both a strong retail partnership and a potential opportunity for diversification across other channels.