Howard

Howard Market Overview

Grips Intelligence in-store data tracked across Amazon, acehardware.com and lowes.com from January 1 to August 31, 2026 shows Howard — a brand operated by privately held, family-run Howard Products, Inc. — maintaining an average product price of $19.12. Amazon accounts for the majority of revenue at 53.0% share, while acehardware.com (23.6%) and lowes.com (23.1%) split the remainder almost evenly, giving the brand a notably balanced retail footprint outside the marketplace channel. Revenue has grown 6.4% over the tracked period, though the most recent month slipped 5.0% against the prior month. Pricing has held broadly steady, easing just 0.8% overall, with the latest monthly average at $19.55 after a 3.8% month-over-month dip. At Lowe's, top-selling items cluster in the $10.91 to $11.52 range, well below the blended brand average, suggesting a higher-priced assortment mix elsewhere.