GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January 1 to July 31, 2026 across Amazon, acehardware.com and lowes.com, Howard maintained an average product price of $19.15. Amazon accounts for the majority of tracked revenue at 54.3%, while acehardware.com and lowes.com hold comparatively balanced shares of 23.9% and 21.6% respectively. Momentum has been positive, with revenue up 11.9% month over month and 9.1% overall across the May-to-July trend window. Pricing has moved higher alongside volume, with the average price reaching $20.34, a 3.2% monthly gain and a 7.0% increase over the period. The combination of rising prices and growing revenue suggests Howard is expanding without relying on discounting to drive demand.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 9% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 7% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for Howard on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Howard.
BY REVENUE
Howard sells 59% online and 41% offline. Online runs through 2 channels; offline through 2. Online share has moved from 56% in Mar to 66% in Jul.
Online
59%
41%
Offline
Online channels
59%
Offline channels
41%
BY REVIEW COUNT
Across 754K ratings on 3 channels, Howard averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 754K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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