GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked from January 1 to July 31, 2026 across Home Depot, Lowe's and Ace Hardware, Seal-Krete — a Rust-Oleum brand under RPM International (NYSE: RPM) — generates the majority of its revenue through a single retail partner. Home Depot accounts for 59.3% of year-to-date revenue, with Lowe's contributing 30.4% and Ace Hardware the remaining 10.3%. The brand's average product price sits at $87.98 for the full period, though pricing softened notably in recent months to $65.27, a 22.8% decline across the May-July window. Revenue followed a similar trajectory, falling 43.2% over that three-month stretch, including a 19.5% month-over-month drop in the most recent period. The combination of steep price erosion and concentrated shelf exposure suggests limited buffer if the leading retail channel shifts allocation.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 43% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 23% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for Seal-Krete on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Seal-Krete.
BY REVENUE
Seal-Krete sells 90% online and 10% offline. Online runs through 2 channels; offline through 1. Online share has moved from 93% in Mar to 81% in Jul.
Online
90%
10%
Offline
Online channels
90%
Offline channels
10%
BY REVIEW COUNT
Across 4.82K ratings on 3 channels, Seal-Krete averages 4.4★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.4
/ 5
From 4.82K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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