Lifesmart

Lifesmart Market Overview

Grips Intelligence in-store data covering January 1 to July 31, 2026 across Home Depot, Amazon, Menards and Lowe's shows Lifesmart concentrating the vast majority of its sales at a single retailer, with homedepot.com accounting for 71.9% of year-to-date revenue. Amazon follows at 12.0%, ahead of menards.com at 8.5% and lowes.com at 7.6%, leaving the brand heavily reliant on one account. The average selling price of $572.73 masks a wide spread across channels, from sub-$20 items at Menards to spa lines priced near $4,000 at Home Depot. Momentum has cooled sharply in the most recent quarter, with revenue down 36.9% month over month and 48.2% overall since May, even as average price climbed 30.5% to $1,576.07 over the same stretch. The name is split between Watkins Wellness, a subsidiary of Masco Corporation (NYSE: MAS), and a separately operated home comfort line, a structure that helps explain the divergent price tiers visible in the data.